Is your social
media guilty of
‘over-sharing?
It’s just too easy to 'share'
You don’t have to be a member of Congress to squirm about the threat of a colleague or employee crossing the line with your corporate brand.
Tips to prevent an errant 'post'
- Develop a social media policy including who posts what and when. Include guidelines for response comments and privacy rules.
- Carry your brand voice and common sense to social media. It’s public! 3. Know the legal issues around identity disclosure on comments. No ‘fake’ reviews!
- Review posts frequently and quickly remove any out of bounds posts. Use online tools to monitor your brand and all activity.
- Take a deep breath before responding to comments. If you’re unsure, have someone review your post for tone.
Handling embarrasing mistakes
Mistakes happen on company sites too. Monitoring often lets you catch them faster. When they do, here are rules of thumb to make them go away faster:
- Own up. Admit the mistake and don’t scapegoat an individual.
- Apologize publicly and personally to any one harmed by the mistake.
- Pull damaging content off the sites – but don’t pretend ‘this never happened’.
- Try humor – don’t take yourself so seriously and others may not.
- Use the mistake as a teachable moment – don’t ‘Close down the Internet’.
Don't have a social media policy?
Or need help getting your brand face to sync online? Want to get your social media feet wet but don’t know where to start?
Just call Megan at 612.925.1927.
